Winning at new products :accelerating the process from idea to launch

• 作者: Cooper, Robert G.
• 出版: Cambridge, Mass. : Perseus Pub. ©2001.
• 版本: 3rd ed.
• 稽核項: 1 online resource (xiii, 425 pages) :illustrations.
• 標題: Business & Economics. , DevelopmentBusiness Development. , New products. , Marketing & Sales. , Electronic books. , Commerce. , BUSINESS & ECONOMICS , BUSINESS & ECONOMICS Development -- Business Development.
• ISBN: 0738204633 , 9780738204635
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• 附註: Includes bibliographical references (pages 399-411) and index.
• 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=71117
• 系統號: 005298853
• 資料類型: 電子書
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• 引用網址: 複製連結
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