The complete idiot's guide to cashing in on your inventions

• 作者: Levy, Richard C.,
• 出版: Indianapolis, IN : Alpha ©2002.
• 稽核項: 1 online resource (xxiv, 359 pages) :illustrations.
• 叢書名: Complete Idiot's Guide
• 標題: Distribution. , Electronic books. , Aspect économique. , Marketing. , MarketingGeneral. , Inventions Economic aspects. , New products Marketing. , BUSINESS & ECONOMICS Distribution. , Patents. , New products Management. , Inventions Aspect économique. , BUSINESS & ECONOMICS Marketing -- General. , BUSINESS & ECONOMICS , New products , Inventions , Economic aspects. , Management.
• ISBN: 0028642201 , 9780028642208
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• 附註: Includes index. The Complete Idiot's Guide to Cashing In on Your Inventions; Copyright 2002 by Richard C. Levy; Contents at a Glance; Contents; Foreword; Introduction; How This Book Is Organized; Extras; Part 1 How to Get Your Great Ideas on the Road; Chapter 1 How to Realize Your Full Potential; Overcoming Naysayers; The First Pitch; America, the Land of Opportunity; Answering the Call; Investing in Your Invention; Education Isn't Everything; Levy's 10 Commandments for Success; Chapter 2 Beware of Invention Marketing Flimflam Artists; Attack of the Killer Patent Attorney; Flimsy Firms; Operation Mousetrap. The Price Is Not Always RightInventors Awareness Group; A Step in the Right Direction; What Comes After the Pitch; Heads Up; Before You Contract for Services ... ; Who Are These Parasites?; How to Tell the Pros from the Cons; New Twist to an Old Scheme; How Do They Get Your Name?; Profile of an Honest Broker; What to Do if You Are a Victim; States (Inventor) Rights; How to Find an Honest Broker; Chapter 3 Licensing vs. Venture Capital; Business Options; The Licensing Option; The Advantages of Licensing; The Disadvantages of Licensing; Whooah, Not So Fast! Doing It Yourself: The Venturing StrategyPrerequisites Common to Licensing and Venturing; Other Factors in Choosing a Commercialization Strategy; Think About Costs, at All Costs; If You Are Still Not Sure; Part 2 Getting High Marks; Chapter 4 How to Find a Home for Your Brainchild; Finding a Licensing Partner; Attend Trade Shows; Conferences and Meetings: Networking Meccas; Big Companies vs. Small Companies; So, What's the Answer?; Public Companies vs. Private Companies; Where to Find Product and Corporate Profiles; Does the Shoe Fit?; Chapter 5 Knock. Knock. Buy My Invention, Please! First ImpressionsN. I.H. Syndrome; Choosing Your Target and Making Your Mark; The Corporate Culture; Lookin' to Hook 'Em; Sign on the Dotted Line; Chapter 6 How to Turn a Proposal into a Marriage; Honesty Is the Only Policy; You Should Hear a Pin Drop; The Three Ps; Multiple Submissions; Unfavorable Odds; Your Champion; Chapter 7 How to Negotiate Your Deal; On Lawyering-One Man's Opinion; Should You Use a Lawyer to Approach the Company?; Do You Need a Lawyer for Contracts?; Do You Need a Lawyer for Patents?; Conducting Business; Winning at What Cost?; Agreeing to Agree; Advances; Royalties. GuaranteesThe Option Agreement; Levy's 10 Commandments of Contract Negotiation; Terms of Endearment; Patents. Trademarks. Who Pays?; Chapter 8 Key Deal Points; I Do Not Have All the Answers; Show Me Yours, I'll Show You Mine; Fairness and Flexibility Rule; Management by Objectives; The Spirit of Agreement; Setting the Scene and the Mind; Part 3 Goin' for the Gold; Chapter 9 The United States Patent and Trademark Office; The Big Three in IP; Keepin' a List and Checkin' It Twice; Definition of a Patent; The Patent Law; What Is Patentable?; The Examiners (Say Ah!).
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• 系統號: 005298966
• 資料類型: 電子書
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