附註:Includes index.
Introduction: A Whole New Ballgame -- See Relationships as Valuable Assets -- Develop a Game Plan -- Create Ownership for Relationships -- Transform Contacts into Connections -- Move into the Win-Win Zone -- Get to Know Your Stakeholders as People -- Build Bonds of Trust with All Stakeholders -- Banish Relationship Killers -- When Something Breaks, Fix It Fast -- Get Rolling and Maintain Momentum -- Maximize the Long-Term Value of Relationships -- Keep the Wins Coming, Stakeholder by Stakeholder -- Epilogue: Uncommon Common Sense -- Target Wins for Company-Stakeholder Relationships.
