The big idea :how business innovators get great ideas to market

• 作者: Strauss, Steven D.,
• 出版: Chicago : Dearborn Trade Pub. ©2002.
• 稽核項: 1 online resource (x, 229 pages).
• 標題: Marketing. , BUSINESS & ECONOMICS Development -- Business Development. , Electronic books. , DevelopmentBusiness Development. , New products , New products Marketing. , BUSINESS & ECONOMICS
• ISBN: 0585427852 , 9780585427850
• ISBN: 0793148375
• 試查全文@TNUA:
  
• 附註: Includes bibliographical references (pages 221-222) and index.
• 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=72738
• 系統號: 005299132
• 資料類型: 電子書
• 讀者標籤: 需登入
• 引用網址: 複製連結
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