Conducting research surveys via e-mail and the web
- 作者: Schonlau, Matthias,
- 其他作者: Fricker, Ronald D., , Elliott, Marc N.,
- 出版:
- 稽核項: 1 online resource (xxiv, 118 pages) :illustrations.
- 標題: land surveys. , Sciences sociales , Research & Methodology. , World wide web. , Levés. , Social sciences Research -- Methodology. , Internet , Electronic Mail , Questionnaires. , REFERENCE , Informatique. , E-mail. , REFERENCE Research. , Internet. , Electronic mail systems. , questionnaires. , Surveys and Questionnaires , SCIENCE , Enquêtes sociales. , Courrier électronique. , Data processing. , Electronic books. , ResearchMethodology. , Telephone surveys. , RechercheMéthodologie. , Surveys. , SCIENCE Research & Methodology. , Enquêtes par téléphone. , Sciences sociales Recherche -- Méthodologie. , Social surveys. , Research. , Survey-onderzoek. , Sciences sociales Informatique. , electronic mail. , Social sciences , Social sciences Data processing.
- ISBN: 0833032267 , 9780833032263
- ISBN: 0833031104 , 9780833031105
- 試查全文@TNUA:
- 附註: Includes bibliographical references (pages 113-118). Ch. 1: Introduction -- ch. 2: Background on the survey process -- ch. 3: Literature review of web and e-mail surveys -- ch. 4: Choosing among the various types of Internet surveys -- ch. 5: Guidelines for designing and implementing internet surveys -- ch. 6: Internet survey case studies -- ch. 7: Conclusions -- Appendix A. Literature review of response rates -- Appendix B. Summary of evidence in the literature -- Appendix C. How effective is using a convenience sample to supplement a probability sample?
- 摘要: Internet-based surveys, although still in their infancy, are becoming increasingly popular because they are believed to be faster, better, cheaper and easier to conduct than surveys using traditional methods. This text examines the pros and cons of Internet-based surveys.
- 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=72770
- 系統號: 005299214
- 資料類型: 電子書
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Internet-based surveys, although still in their infancy, are becomingincreasingly popular because they are believed to be faster, better,cheaper, and easier to conduct than surveys using more-traditional telephoneor mail methods. Based on evidence in the literature and real-life casestudies, this book examines the validity of those claims. The authorsdiscuss the advantages and disadvantages of using e-mail and the Web toconduct research surveys, and also offer practical suggestions for designing and implementing Internet surveys most effectively.Among other findings, the authors determined that Internet surveys may bepreferable to mail or telephone surveys when a list of e-mail addresses forthe target population is available, thus eliminating the need for mail orphone invitations to potential respondents. Internet surveys also arewell-suited for larger survey efforts and for some target populations thatare difficult to reach by traditional survey methods. Web surveys areconducted more quickly than mail or phone surveys when respondents arecontacted initially by e-mail, as is often the case when a representativepanel of respondents has been assembled in advance. And, although surveysincur virtually no coding or data-entry costs because the data are capturedelectronically, the labor costs for design and programming can be high.
來源: Google Book
來源: Google Book
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