Public relations on the Net :winning strategies to inform and influence the media, the investment community, the government, the public, and more!
- 作者: Holtz, Shel.
- 出版: New York : AMACOM ©2002.
- 版本: 2nd ed.
- 稽核項: 1 online resource (xx, 444 pages) :illustrations.
- 標題: Internet in public relations. , Public Relations. , Internet dans les relations publiques. , BUSINESS & ECONOMICS Public Relations. , Electronic books. , BUSINESS & ECONOMICS
- ISBN: 0814471528 , 9780814471524
- 試查全文@TNUA:
- 附註: Includes bibliographical references and index. A report card on PR use of the Internet -- How communication has been forever changed -- Public relations tools of the Internet -- The principles of influencing audiences online -- How to be the eyes and ears of your organization -- Media relations -- Investor relations -- Government relations -- Community relations -- Cause and issue communication -- Employee communications -- Activism on the Net -- Crisis management in the wired world -- Going directly to the public -- Measuring the effectiveness of your online efforts.
- 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=72951
- 系統號: 005299259
- 資料類型: 電子書
- 讀者標籤: 需登入
- 引用網址: 複製連結