The role of resources in global competition
- 作者: Fahy, John,
- 出版: London ;New York : Routledge 2001.
- 稽核項: 1 online resource (x, 203 pages) :illustrations.
- 叢書名: Routledge studies in international business and the world economy ;27
- 標題: Natural resources. , natural resources. , Ressources naturelles. , Competition, International. , Distribution. , MarketingGeneral. , Strategic planning. , Concurrence internationale. , BUSINESS & ECONOMICS Distribution. , BUSINESS & ECONOMICS Marketing -- General. , Electronic books. , Planification stratégique. , BUSINESS & ECONOMICS
- ISBN: 1134560176 , 9781134560172
- 試查全文@TNUA:
- 附註: Includes bibliographical references (pages 168-195) and index. Book Cover; Title; Contents; List of figures; List of tables; Acknowledgements; Introduction; Perspectives from international business; The resource-based view of the firm (RBV); Sustainable competitive advantage in a global environment; Competitive advantage in the global automotive components industry; Conclusions; Appendix: research design; Bibliography; Index.
- 摘要: This book looks at the question of how firms attain a sustainable competitive advantage in a global environment characterised by above average levels of geographic scope, marketing convergence and cross-national interdepencies.
- 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=71397
- 系統號: 005299293
- 資料類型: 電子書
- 讀者標籤: 需登入
- 引用網址: 複製連結
Dramatic changes are taking place in the world of international business as we move forward in the twenty first century. Increasing levels of international trade and foreign direct investment, the growth of huge multinational corporations, and the emergence of new centres of economic prosperity are all evident. Businesses are faced with the challenge of having to survive and succeed in this competitive environment. This book looks specifically at the question of how firms attain a sustainable competitive advantage (SCA) in a global environment characterised by above average levels of geographic scope, marketing convergence and cross-national interdependencies. This work will be of essential interest to academics and researchers in the fields of international strategy and international business.
來源: Google Book
來源: Google Book
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