附註:Includes bibliographical references (pages 165-174).
Contents; The Author; 1 Introduction; 2 Challenges and Opportunities: Broadcasting in Multi-National States; 3 Television, Identity and Citizenship in the European Union; 4 Locked in a Mortal Embrace; 5 Public Service Broadcasting and Freedom; 6 Two types of Freedom, Broadcasting Organisation and Policy on both sides of the Atlantic; 7 Public Service and the Media Economy -- European Trends in the late 1990s; 8 Supper with the Devil: A case study in private/public collaboration in broadcasting -The genesis of Eurosport.
9 Cultural Development in an Open Economy -- Trading In Culture: the Role Of Language10 Paradigm Regained? Where to in Media and Communications Regulation?; 11 Back to the Future -- Digital Television and Convergence in the United Kingdom; Bibliography.
摘要:An integrated analysis of the central issues in contemporary media policy. Chapters focus on technological change and its impact on cultural and political identities, the role of the cultural industries in the 'New Economy' and the impact of European integration on national institutions - public service broadcasting in particular. Because technological change in broadcasting has enabled us to open up media markets, the shape of media and of society has become more internationally-oriented. Indeed, modern international media has bought into question the very legitimacy of national communities and ideologies. And this is a phenomenon whose greatest impact has been in Europe. These studies address the future of public service broadcasting and the power of national regulators to shape trans-national media relationships. The author takes an empirical approach to analysis of these issues, exploring media and communication studies very much as a social science.
