Cause marketing :build your image and bottom line through socially responsible partnerships, programs, and events
- 作者: Marconi, Joe.
- 出版: Chicago : Dearborn Trade Pub. ©2002.
- 稽核項: 1 online resource (xiii, 223 pages) :illustrations.
- 標題: Distribution. , MarketingGeneral. , BUSINESS & ECONOMICS Distribution. , BUSINESS & ECONOMICS Marketing -- General. , Electronic book. , Electronic books. , Social marketing. , BUSINESS & ECONOMICS
- ISBN: 1597340987 , 9781597340984
- 試查全文@TNUA:
- 附註: Includes bibliographical references (pages 213-214) and index.
- 摘要: "In Cause Marketing, author Joe Marconi examines the elements necessary in supporting a socially responsible component of a well-crafted overall marketing plan. Utilizing compelling discussions and original, never-before-published case studies, Marconi's expert writing illuminates how the road toward a dynamic cause marketing program has been successful - or not successful - for various organizations of different sizes, budgets, and industries."--Jacket.
- 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=73571
- 系統號: 005299441
- 資料類型: 電子書
- 讀者標籤: 需登入
- 引用網址: 複製連結
Draws important distinctions between a business embracing a cause and the broader issues relating to social responsibility. Marconi outlines what a commitment to socially responsible business and marketing can mean in terms of a company's image, reputation, market share, and profitability.
來源: Google Book
來源: Google Book
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