附註:Includes bibliographical references (pages 213-214) and index.
摘要:"In Cause Marketing, author Joe Marconi examines the elements necessary in supporting a socially responsible component of a well-crafted overall marketing plan. Utilizing compelling discussions and original, never-before-published case studies, Marconi's expert writing illuminates how the road toward a dynamic cause marketing program has been successful - or not successful - for various organizations of different sizes, budgets, and industries."--Jacket.
