附註:Includes bibliographical references (pages 230-245) and index.
Cover; Half-title; Title; copyright; Contents; Figures; Tables; Preface; Acknowledgments; 1 Electronic Commerce and Electronic Marketplaces; 2 Internet Marketplaces ... A Technical Perspective; 3 The Difficulty of Setting Prices; 4 Methods for the Analyses and Design of Electronic Markets; 5 Automated Negotiations ... A Survey of State-of-the-Art Practices; 6 Experimental Analysis of Multi-Attribute Auctions; 7 Economic Models of Multi-Attribute Auctions; 8 Conclusions and Perspectives; Appendix: Utility Theory and Decision Analysis Techniques; References; Index.
摘要:Combines economics with computer science to analyse multidimensional auction mechanisms, the emerging pricing model for e-business. For professionals, consultants and dotcomers involved in designing, implementing and upgrading electronic markets, as well as researchers in: economics, information systems, operations management, computer science and observers of the e-commerce phenomenon.
