Everyone is a customer :a proven method for measuring the value of every relationship in the era of collaborative business

• 作者: Shuman, Jeffrey C.,
• 其他作者: Twombly, Janice. , Rottenberg, David,
• 出版: [Chicago] : Dearborn Trade Pub. ©2002.
• 稽核項: 1 online resource (xxiii, 210 pages) :illustrations.
• 標題: Customer Relations. , BUSINESS & ECONOMICS Customer Relations. , Customer relations. , Relations avec la clientèle. , Electronic books. , BUSINESS & ECONOMICS
• ISBN: 159734107X , 9781597341073
• ISBN: 079315412X , 9780793154128
• 試查全文@TNUA:
  
• 附註: Includes bibliographical references (pages 199-201) and index. Preliminaries; CONTENTS; Acknowledgments; Preface; Introduction; 1 The Collaboration Imperative; 2 Collaborative Communities; 3 Everyone Is a Customer; 4 It's All about Relationships; 5 Not All Relationships Are the Same; 6 Deciding Who to Dance With; 7 Measuring the Value of Every Relationship; 8 Building Trusting, Purposeful, Win-Win Relationships; 9 Using Relationship Currencies to Achieve Your Goals; 10 How You Do Business in the Era of Collaborative Business; References; Index; About the Authors.
• 摘要: Progressive companies claim to focus on customers, yet too few understand how to profitably deliver what their customers truly value. Award winning business architects, Jeffrey Shuman and Janice Twombly have developed a proven method for measuring the value of every relationship.
• 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=73986
• 系統號: 005299492
• 資料類型: 電子書
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• 引用網址: 複製連結
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