Creating digital content
- 作者: Rice, John.
- 其他作者: McKernan, Brian.
- 出版: New York : McGraw-Hill ©2002.
- 稽核項: 1 online resource (xxii, 489 pages) :illustrations.
- 標題: WebUser Generated Content. , Multimédia. , COMPUTERS Digital Media -- General. , COMPUTERS Web -- Site Design. , Ordinateurs et civilisation. , Computers and civilization. , COMPUTERS , Multimedia systems. , COMPUTERS Interactive & Multimedia. , Médias numériques. , Interactive & Multimedia. , Electronic books. , Digital media. , Digital MediaGeneral. , Digital communications. , WebSite Design. , COMPUTERS Web -- User Generated Content. , Transmission numérique.
- ISBN: 0071420835 , 9780071420839
- ISBN: 0071377441 , 9780071377447
- 試查全文@TNUA:
- 附註: Includes index. Copyright; CONTENTS; INTRODUCTION; FOREWORD: THROW ANOTHER ANALOG ON THE DIGITAL FIRE: CONFESSIONS OF A DIGITAL CONTENT CREATOR; FOREWORD: WHAT HAPPENED TO CONVERGENCE?; INTERNET'S IMPACT ON CONVERGENCE; PARADIGM SHIFT; FROM NARROWBAND TO BROADBAND; BROADBAND AND CONVERGENCE; STRATEGIES IN THE BROADBAND ERA; IMPACT OF BROADBAND ERA; CHAPTER ONE A DIGITAL PRIMER, SCHUBIN-STYLE; NUMBERS, PLEASE (JUNE 1988); ARE BITS BITS? (FEBRUARY 1996); THE THIN NEW LINE (FEBRUARY 1997); CHAPTER TWO ANY CONTENT, ANYWHERE, ANYTIME; WHAT YOU WANT IS WHAT YOU SEE; THE TOOLS REVOLUTION; A NETWORK OF NETWORKS. INTELLIGENCE, INTERACTIVITY, INTEROPERABILITYCHAPTER THREE CONVERGENCE PROGRAMMING IN SPORTS; THE RIGHTS ENVIRONMENT; THE WEB EXPERIENCE TODAY; THE CONVERGENCE EXPERIENCE; CHAPTER FOUR THE NEW DIGITAL CONTENT CONSUMER; THE CONSUMER CALLS THE SHOTS: OVERALL FINDINGS; ARE CONTENT COMPANIES READY TO LISTEN?; THE THREE C 'S OF DIGITAL ENTERTAINMENT:CHOICE, CONVENIENCE, CONTROL; PURGATORY OR NIRVANA? THE DIGITAL DECISION; AN ALTOGETHER SUNNIER PICTURE; CONSUMERIZE: START WITH THE CONSUMER AND WORK BACKWARDS; COLLABORATE: DEVELOP WIN -WIN INDUSTRY BUSINESS MODELS. CONFIGURE: REDEFINE OFFERINGS TO SUPPORT DYNAMIC PULL-DRIVEN SOLUTIONSENTERTAINMENT-ON-DEMAND FOR CONSUMERS-IN-COMMAND; CONSUMERS WANT CONTROL; CHAPTER FIVE TOOLS AND THE TRADE; UNDERSTANDING ANALOG AND DIGITAL; PROCESSES; DEVELOPMENT; PREPRODUCTION; PRODUCTION; POSTPRODUCTION; THE TECHNOLOGY CHASE; CHAPTER SIX THE NONLINEAR AGE; OFFLINE VS. ONLINE; METADATA AND ESSENCE MEDIA; ADVANCED AUTHORING FORMAT (AAF); COMPRESSION TRENDS IN POSTPRODUCTION; DIGITAL SIGNAL LOSS; HIGHER RESOLUTIONS; AN IMPORTANT TREND: CONSUMER GEAR; HOW DO YOU JUSTIFY THE COST OF HIGH-END NONLINEAR EQUIPMENT? MEDIA ASSET MANAGEMENTINTERACTIVE CONTENT; REPURPOSING CONTENT; CREATIVE RULES; CHAPTER SEVEN DIGITAL RECORDING; PRODUCT FAMILIES; DIGITAL VIDEO (DV); PICKING YOUR FORMAT; STANDARD DEFINITION FORMATS; HIGH DEFINITION DIGITAL FORMATS; CHAPTER EIGHT CGI AND DIGITAL CONTENT CREATION; CGI USES; PIXELS AND PROGRESS; TELEVISION; THREE-DIMENSIONAL IMAGES; WORKGROUPS; VIRTUAL SETS AND ACTORS; ANIMATION FOR THE INTERNET; CHOICES; REFERENCES; CHAPTER NINE AUDIO:MORE THAN HALF THE PICTURE; SILENT TREATMENT; DIGITAL AUDIO; SOUND AND EMOTIONS; WHAT DOES IT MEAN TO ME?; SOUND OF EVIL. CHAPTER TEN THE CASE FOR PROFESSIONAL COMMUNICATORS IN A DIGITAL AGEAN AGE OF INCREASINGLY DYSFUNCTIONAL COMMUNICATION; A "LITERAL" VIEW OF COMMUNICATIONS; IN THE MIND'S EYE; IMAGES SPEAK LOUDER THAN WORDS; THE RISE OF MASS VISUAL COMMUNICATION; WHAT YOU SEE IS NOT NECESSARILY WHAT YOU GET; A CRAFT MAKES WAY FOR A PROFESSION; TEN STEPS TO EFFECTIVE COMMUNICATION; SHOW ME!; REFERENCES; CHAPTER ELEVEN THE PRACTITIONER 'S VIEW; CHAPTER TWELVE OPENING ONLINE DOORS FOR RICH MEDIA; MOVING BEYOND TEXT AND IMAGES; DIGITAL MEGATREND #1: CPU POWER IS INCREASING EXPONENTIALLY.
- 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=74030
- 系統號: 005299498
- 資料類型: 電子書
- 讀者標籤: 需登入
- 引用網址: 複製連結
JOIN THE DIGITAL PRODUCTION REVOLUTION! Not very long ago, there was television, film, video, and other forms of moving imagery. Now, in the Digital Era, all of this is "content," a stream of bits providing superior picture and audio quality and options for HDTV, interactivity, e-commerce, and new ways to create and consume the world's favorite forms of visual entertainment and information. The digital content creation revolution is ushering in an exciting -- and a confusing time in TV, motion-picture, and video production. A new generation of affordable digital cameras and video-recording systems is democratizing the production industry with new opportunities for talented film- and video-makers. At the same time, cable, satellite, and Internet distribution are multiplying program-distribution options. Creating Digital Content presents a series of chapters written by industry-leading experts and journalists to help you understand this exciting new era, which is impacting everyone from corporate video professionals and major movie studios to local TV stations and talented digital filmmakers.Edited by two industry experts at the forefront of the content revolution, Creating Digital Content includes chapters on: * Digital Cinema * High Definition (24P) Production * Streaming Media * Datacasting * Webcasting * Interactive television * Asset Management * DVD * Interviews with George Lucas and James Cameron *And much more Along with outstanding post-production tutorials, the authors also provide in-depth explanations of the new business models, revealing must-know information on surviving and profiting in a digital content creation environment. At a time when clear and accurate introductory information on the technology transitions sweeping the worlds of TV, motion-pictures, and the Web is hard to find, this is THE guidebook for surviving--and thriving--in the digital content-creation age.
來源: Google Book
來源: Google Book
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