附註:Includes bibliographical references (pages 289-292) and index.
Chapter 1: The complete brand and the Web -- Chapter 2: The discovery stage -- Chapter 3: The framework stage -- Chapter 4: The verbal articulation stage -- Chapter 5: The visual, physical, and sensory articulation stages -- Chapter 6: The execution stage: launching, pruning, and rediscovery -- Chapter 7: Branding the Internet village -- Chapter 8: The global Web brand -- Chapter 8: Beyond the new economy.
摘要:The convergence of the Web and branding profoundly changes our world and resides at the heart of the New Economy. Particularly in the "post-crash" period of the Internet age, where financiers and customers are looking to companies with profitability and e.
