附註:Includes bibliographical references (pages 180-200) and index.
Introduction -- The management guru and management fashion phenomenon -- Dramatistic rhetorical criticism -- Michael Hammer, James Champy and the reengineering movement -- Stephen Covey and the effectiveness movement -- Peter Senge and the learning organization -- Discussion -- Conclusion.
摘要:Stimulates a much-needed critical dialogue between practioners and academics about the sources of the appeal of management gurus and fashions, and their effect on the quality of management.
