Momentum :how companies become unstoppable market forces

• 作者: Ricci, Ron.
• 其他作者: Volkmann, John.
• 出版: Boston, Mass. : Harvard Business School Press ©2003.
• 稽核項: 1 online resource (xi, 206 pages) :illustrations.
• 標題: Marketing. , Advertising & Promotion. , Marketing , Strategic planning. , Marketing Technological innovations. , BUSINESS & ECONOMICS Advertising & Promotion. , Technological innovations. , Technische vernieuwing. , Electronic books. , Internet marketing. , E-commerce. , Branding (Marketing) , BUSINESS & ECONOMICS
• ISBN: 0585440808 , 9780585440804
• 試查全文@TNUA:
  
• 附註: Includes bibliographical references (pages 189-192) and index. Why momentum? -- The "billion-dollar formula" -- Building mass -- Gaining speed -- Setting direction -- Postscript : momentum and, the dot-.com bust, and, later, Enronitis.
• 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=79101
• 系統號: 005300406
• 資料類型: 電子書
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• 引用網址: 複製連結
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