附註:Includes bibliographical references (pages 277-284) and index.
Book Cover; Title; Contents; Notes on contributors; Preface; The context of public relations; What is public relations?; Public relations and communications; Public relations, politics and the media; Public relations and management; Professionalism and regulation; Strategic public relations; Corporate communication; Corporate identity; Public affairs and issues management; Business ethics, public relations and corporate social responsibility; Stakeholder public relations; Media relations; Internal communications; Corporate community involvement; An introduction to financial public relations.
Public sector public relationsConsumer public relations; Business-to-business public relations; Cause-related marketing; IT sector public relations; Shaping the future; Changing media; Research and evaluation PR grows up?; Future challenges for PR; Bibliography; Index.
摘要:The Public Relations Handbook combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.
