附註:Includes index.
Introduction : the heart of change -- Increase urgency -- Build the guiding team -- Get the vision right -- Communicate for buy-in -- Empower action -- Create short-term wins -- Don't let up -- Make change stick -- Conclusion : we see, we feel, we change.
摘要:John Kotter and co-author Dan Cohen delve deeper into the subject of change to get to the heart of how change actually happens. Through real-life stories from people in the trenches, in all kinds of organizations, the authors attack the fundamental problem that underlies every major transformation: How do you go beyond simply getting your message across to truly changing people's behavior?
