附註:Preface -- Strategy and new business models -- Strategies old and new -- New business models -- Firm characteristics -- Internet strategies for mostly traditional firms -- Adding resources to sustain an advantage -- New manufacturing models : a resource for advantage -- New business models in services : the brokerage industry -- Moving the traditional business to the Internet -- Strategies for innovation -- Strategies for new businesses on the Internet -- Providing resources for new business models -- Change and transformation -- Dynamics of change -- Organization structure and new business models -- Sustaining an advantage -- Opportunities and threats.
Includes bibliographical references (pages 261-262) and index.
摘要:A guide to help business managers better compete in the age of the internet and electronic commerce.This book offers a novel approach for analyzing and developing business strategies for the Internet and electronic commerce. The topics addressed include how to predict which firms will be successful, how a manager should respond to competitors who adopt the Internet and electronic commerce, and how a company can obtain a competitive advantage in times of intense competition and proliferating information technology. The book uses case studies (including Dell Computer, Cisco Systems, Charles Schwab, and Merrill Lynch) and develops a dynamic resource-based model of strategy.
