附註:Includes bibliographical references (pages 241-244) and index.
The power of the purse -- The differences that make a difference -- The gender trends marketing model -- The star gender culture -- The circle and the compass -- The spiral path -- On your mark -- Get set -- Go! Communications that connect -- Face-to-face -- Notes to the CEO
摘要:The numbers don't lie. In today's extraordinarily competitive environment, marketing to women is unequivocally the fastest track to sales growth, share dominance, and profit improvement. Women make 85 percent of all buying decisions, the majority of corporate purchasing agents and managers are women, and women entrepreneurs account for 70 percent of new business start-ups. This book presents a compelling business case why marketing professionals should allocate real dollars and undivded attention to the largest untapped market in the world- women. -- Publisher description.
