Marketing to women :how to understand, reach, and increase your share of the world's largest market segment

• 作者: Barletta, Marti.
• 出版: [Chicago, Ill.] : Dearborn Trade Pub. ©2003.
• 稽核項: 1 online resource (xxviii, 260 pages) :illustrations.
• 標題: BUSINESS & ECONOMICS Marketing -- Industrial. , MarketingIndustrial. , Marketing. , Marketing , Consommatrices. , Women consumers. , Electronic books. , marketing. , BUSINESS & ECONOMICS
• ISBN: 0793159636 , 9780793159635
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• 附註: Includes bibliographical references (pages 241-244) and index. The power of the purse -- The differences that make a difference -- The gender trends marketing model -- The star gender culture -- The circle and the compass -- The spiral path -- On your mark -- Get set -- Go! Communications that connect -- Face-to-face -- Notes to the CEO
• 摘要: The numbers don't lie. In today's extraordinarily competitive environment, marketing to women is unequivocally the fastest track to sales growth, share dominance, and profit improvement. Women make 85 percent of all buying decisions, the majority of corporate purchasing agents and managers are women, and women entrepreneurs account for 70 percent of new business start-ups. This book presents a compelling business case why marketing professionals should allocate real dollars and undivded attention to the largest untapped market in the world- women. -- Publisher description.
• 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=80631
• 系統號: 005300757
• 資料類型: 電子書
• 讀者標籤: 需登入
• 引用網址: 複製連結
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