The dynamics of persuasion :communication and attitudes in the 21st century

• 作者: Perloff, Richard M.
• 出版: Mahwah, N.J. : Lawrence Erlbaum Associates 2003.
• 版本: 2nd ed.
• 稽核項: 1 online resource (xvi, 392 pages) :illustrations.
• 標題: Attitude change. , Overreding. , Mass media , États-Unis. , Communication interpersonnelle. , Electronic books. , Mass media Psychological aspects. , POLITICAL SCIENCE Political Process -- Leadership. , Political ProcessLeadership. , Persuasion (Psychology) , Mass-média. , Attitudeverandering. , Persuasion. , POLITICAL SCIENCE , Changement d'attitude. , Psychological aspects.
• ISBN: 1135639264 , 9781135639266
• ISBN: 0805840877 , 9780805840872 , 0805840885 , 9780805840889
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• 附註: Includes bibliographical references (pages 341-378) and indexes. Chapter STRUCTURE OF ATTITUDES -- chapter 3 Attitudes: Functions and Consequences -- chapter QUESTIONNAIRE MEASURES OF ATTITUDE -- chapter ASKING GOOD QUESTIONS -- chapter 5 Processing Persuasive Communications -- chapter CONCLUSIONS -- chapter UNDERSTANDING THE MESSAGE -- chapter CONCLUSIONS -- CHAPTER 11 Advertising -- chapter CAMPAIGN EFFECTS -- chapter THE McGRUFF CRIME PREVENTION PROJECT -- chapter ANTISMOKING AND CARDIOVASCULAR RISK REDUCTION CAMPAIGNS.
• 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=79449
• 系統號: 005300786
• 資料類型: 電子書
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• 引用網址: 複製連結
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