附註:1 What is Marketing Planning?; 2 Situation Analysis; 3 Objectives, Strategies and Action Plans; 4 Distribution, Promotion and Budgets; 5 Writing the Plan; 6 Presenting the Plan, Follow-up and Revision.
摘要:What are the aims of your marketing department? Do you think further ahead than the next campaign? Get to grips with the ins and outs of researching, preparing and writing a marketing plan in just 30 minutes. This practical pocket book will show you how to: identify your marketing objectives; turn those objectives into strategies; set budgets and stick to them; write and present the plan. Create an effective, achievable plan that will improve results with this 30 minute guide!
