How to produce successful advertising :a guide to strategy, planning and targeting

• 作者: Farbey, David.
• 出版: London : Kogan Page 2002.
• 版本: 3rd ed.
• 稽核項: 1 online resource (viii, 200 pages) :illustrations.
• 叢書名: Marketing in action series
• 標題: Guides et manuels. , Advertising campaigns , Campagnes publicitaires Guides, manuels, etc. , Campagnes publicitaires , Advertising & Promotion. , Handbooks and manuals. , Advertising Handbooks, manuals, etc. , BUSINESS & ECONOMICS Advertising & Promotion. , Handbook , Advertising , Electronic books. , Advertising. , Advertising campaigns. , BUSINESS & ECONOMICS , Advertising campaigns Handbooks, manuals, etc.
• ISBN: 0749436344 , 9780749436346
• 試查全文@TNUA:
  
• 附註: Previous edition: 1998. Includes bibliographical references (page 195 and index. Introduction; Chapter 1 What Advertising Can Do and How it Operates; WHY ADVERTISING?; ITS PLACE IN THE MARKETING MIX; WHAT ADVERTISING CAN DO; WHAT ADVERTISING CAN'T DO; CATEGORIES OF ADVERTISING; HOW ADVERTISING WORKS; THE PARTIES TO ADVERTISING; THE MEDIA PARTNERS; Chapter 2 Setting Objectives and Developing a Strategy; ALWAYS SET AN OBJECTIVE; MARKETING VERSUS COMMUNICATIONS; TIMESCALE; TYPES OF OBJECTIVE; THE BRIEF; THE NEXT STEP -- A STRATEGY; A STRATEGY KIT; Chapter 3 How to Select your Target; GET THE TARGET RIGHT; WHO IS THE TARGET?; AUDIENCE DEFINITION.
• 摘要: A comprehensive handbook that takes the reader step-by-step through the planning and implementation of a successful advertising campaign. How to Produce Successful Advertising discusses every stage of the advertising process and this fully updated third edition also includes extensive coverage of advertising on the Internet.
• 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=83546
• 系統號: 005302077
• 資料類型: 電子書
• 讀者標籤: 需登入
• 引用網址: 複製連結
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