附註:Includes index.
1. The new challenge for organization leaders -- 2. How vision and values create committed enterprises -- 3. The seven best practices for creating the committed enterprise -- 4. Building the foundations of the committed enterprise -- 5. Measuring the strength of the vision. if there is one -- 6. Timing and building a new vision -- 7. Creating hard values for sustainable advantage -- 8. Emotional activism : communicating by action, signals and words -- 9. Creating systems to embed vision and values -- 10. Branding the committed enterprise -- 11. The hard-edged organization : measurement -- 12. Why most vision and values programmes fail -- 13. Vision and values before and after acquisitions -- 14. Aligning individuals and organizations -- 15. A renewable process for vision and values.
Includes bibliographical references and index.
