資料來源: Google Book
Conquering consumerspace :marketing strategies for a branded world
- 作者: Solomon, Michael R.
- 出版: New York : AMACOM ©2003.
- 稽核項: 1 online resource (xii, 276 pages) :illustrations.
- 標題: Consumers' preferences. , branding. , Advertising & Promotion. , Stratégie de marque. , Produits de marque Commercialisation. , Commercialisation. , Consommateurs , Préférences. , Customer relations. , Consommateurs Préférences. , Relations avec la clientèle. , BUSINESS & ECONOMICS Advertising & Promotion. , Electronic books. , Produits de marque , Branding (Marketing) , Andre fag (naturvidenskab og teknik) Andre fag , BUSINESS & ECONOMICS
- ISBN: 0814407412 , 9780814407417
- ISBN: 0814474284 , 9780814474280
- 試查全文@TNUA:
- 附註: Includes bibliographical references (pages 251-265) and index.
- 摘要: Welcome to consumerspace, where reality is branded, life and commerce are indistinguishable, and we are what we buy.
- 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=86803
- 系統號: 005302416
- 資料類型: 電子書
- 讀者標籤: 需登入
- 引用網址: 複製連結
Solomon reveals the accelerating blurring of traditional boundaries between branded commodities and everyday life.
來源: Google Book
來源: Google Book
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