Conquering consumerspace :marketing strategies for a branded world
- 作者:
Solomon, Michael R.
- 出版:
New York : AMACOM ©2003.
- 稽核項:
1 online resource (xii, 276 pages) :illustrations.
- 標題:
Consumers' preferences.
,
branding.
,
Advertising & Promotion.
,
Stratégie de marque.
,
Produits de marque Commercialisation.
,
Commercialisation.
,
Consommateurs
,
Préférences.
,
Customer relations.
,
Consommateurs Préférences.
,
Relations avec la clientèle.
,
BUSINESS & ECONOMICS Advertising & Promotion.
,
Electronic books.
,
Produits de marque
,
Branding (Marketing)
,
Andre fag (naturvidenskab og teknik) Andre fag
,
BUSINESS & ECONOMICS
- ISBN:
0814407412 , 9780814407417
- ISBN:
0814474284 , 9780814474280
- 試查全文@TNUA:
- 附註:
Includes bibliographical references (pages 251-265) and index.
- 摘要:
Welcome to consumerspace, where reality is branded, life and commerce are indistinguishable, and we are what we buy.
- 電子資源:
https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=86803
- 系統號:
005302416
-
資料類型:
電子書
- 讀者標籤:
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