Brand new justice :the upside of global branding

• 作者: Anholt, Simon.
• 出版: Oxford ;Boston : Butterworth-Heinemann 2003.
• 稽核項: 1 online resource (vii, 180 pages).
• 標題: Export marketing , Brand name products , Business & Economics. , Advertising & Promotion. , Export marketing. , Brand name products. , BUSINESS & ECONOMICS Advertising & Promotion. , Export marketing Social aspects. , Social aspects. , BUSINESS & ECONOMICS , Developing countries. , Electronic books. , Advertising. , Commerce. , Brand name products Management. , Branding (Marketing) , Brand name products Developing countries. , Management. , Management Styles & Communication.
• ISBN: 058545969X , 9780585459691
• ISBN: 0750656999 , 9780750656993
• 試查全文@TNUA:
  
• 附註: Includes bibliographical references (pages 172-176) and index.
• 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=86100
• 系統號: 005302480
• 資料類型: 電子書
• 讀者標籤: 需登入
• 引用網址: 複製連結
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