Cross-cultural behaviour in tourism :concepts and analysis
- 作者: Reisinger, Yvette.
- 其他作者: Turner, Lindsay W.
- 出版: Oxford ;Boston : Butterworth-Heinemann 2003.
- 稽核項: 1 online resource (xxiv, 337 pages).
- 標題: IndustriesHospitality, Travel & Tourism. , Tourism Cross-cultural studies. , Electronic books. , Tourism , BUSINESS & ECONOMICS Industries -- Hospitality, Travel & Tourism. , Social aspects. , Cross-cultural studies. , Tourism. , Tourism Social aspects. , BUSINESS & ECONOMICS
- ISBN: 1138131962 , 9781138131965
- ISBN: 0750656689 , 9780750656689
- 試查全文@TNUA:
- 附註: Includes bibliographical references and index. Preface; Introduction; Concepts of cross cultural behaviour in tourism: Culture; Social contact; Values; Rules of social interaction; Perception; Satisfaction; Methods for cross cultural analysis in tourism; Principal components and factor analysis for cross cultural analysis; Structural equation modelling for cross cultural analysis; Applications of cultural analysis in tourism: Cultural analysis: marketing and management implications: Conclusions; Index.
- 摘要: Cross-Cultural Behaviour in Tourism: Concepts and Analysis is important reading for those in the following areas of industry: * Tourism: illustrates the importance of cultural background in the tourist experience and how it is a major determinant in repeat visitation * Marketing: provides an understanding of the cultural background of a destination that is vital when formulating successful marketing strategies * Management: provides valuable examples on how cultures influence tourist behaviour and decision-making, helping managers to develop cross-cultural skills and deal with tourists from di.
- 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=86098
- 系統號: 005302483
- 資料類型: 電子書
- 讀者標籤: 需登入
- 引用網址: 複製連結
Cross-Cultural Behaviour in Tourism: Concepts and Analysis is important reading for those in the following areas of industry: * Tourism: illustrates the importance of cultural background in the tourist experience and how it is a major determinant in repeat visitation * Marketing: provides an understanding of the cultural background of a destination that is vital when formulating successful marketing strategies * Management: provides valuable examples on how cultures influence tourist behaviour and decision-making, helping managers to develop cross-cultural skills and deal with tourists from diverse cultural backgrounds Tourism is a service industry where people from different nationalities meet. In today's international marketplace it is imperative that those in the industry understand the influence of national cultures on their consumers in order to compete successfully for a market share. The book is accompanied by online resources which can be found at www.bh.com/companions/0750656689. These resources include an account of Hypothesis Testing, together with a detailed glossary and a comprehensive reference list of relevant materials.
來源: Google Book
來源: Google Book
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