Relationship marketing :creating shareholder value

• 作者: Christopher, Martin.
• 其他作者: Payne, Adrian. , Ballantyne, David.
• 出版: Oxford ;Boston : Butterworth-Heinemann 2002.
• 版本: [Rev. ed.].
• 稽核項: 1 online resource (xvi, 242 pages) :illustrations.
• 標題: Distribution. , Electronic books. , BUSINESS & ECONOMICS Organizational Behavior. , BUSINESS & ECONOMICS Industrial Management. , Organizational Behavior. , MarketingGeneral. , BUSINESS & ECONOMICS Distribution. , Relationship marketing. , Marketing de relacionamento. , Management Science. , Management. , BUSINESS & ECONOMICS Management Science. , BUSINESS & ECONOMICS Marketing -- General. , Industrial Management. , BUSINESS & ECONOMICS Management. , BUSINESS & ECONOMICS , Marketing relationnel.
• ISBN: 1136368965 , 9781136368967
• ISBN: 9780750648394 , 0750648392
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• 附註: Previous edition: 1991. Includes bibliographical references and index. Cover -- Contents -- Acknowledgements -- Introduction -- Chapter 1. Creating value for the customer -- Chapter 2. Creating value for the organisation -- Chapter 3. Building marketing relationships: the six markets model -- Chapter 4. Managing relationships in networks -- Chapter 5. Relationship marketing: integrating quality, customer service and marketing -- Chapter 6. Developing and implementing a relationship strategy -- Index -- Last Page.
• 摘要: Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy. Based on the best-selling first edition of Relationship MarketingComprehensive account of how to develop and implement a winning relationship strategy Includes frequent vignettes to show how the theory works in practice.
• 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=86066
• 系統號: 005302490
• 資料類型: 電子書
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