Internal marketing :tools and concepts for customer-focused management

• 作者: Ahmed, Pervaiz K.
• 其他作者: Rafiq, Mohammed. , Chartered Institute of Marketing.
• 出版: Oxford ;New York : Butterworth-Heinemann 2002.
• 稽核項: 1 online resource (xii, 299 pages) :illustrations.
• 標題: Marketing Management. , BUSINESS & ECONOMICS , Management , Case studies. , Efficacité organisationnelle Études de cas. , Green Business. , Marketing , Marketing Management -- Case studies. , Marketing Gestion -- Études de cas. , Efficacité organisationnelle. , Marketing Gestion. , Electronic books. , Organizational effectiveness. , Gestion. , Gestion , Efficacité organisationnelle , Organizational effectiveness Case studies. , BUSINESS & ECONOMICS Green Business. , Organizational effectiveness , Management. , Études de cas.
• ISBN: 0585459207 , 9780585459202
• 試查全文@TNUA:
  
• 附註: "Published in association with the Chartered Institute of Marketing." Includes bibliographical references and index.
• 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=86065
• 系統號: 005302493
• 資料類型: 電子書
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• 引用網址: 複製連結
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