Strategic management for travel and tourism

• 作者: Evans, Nigel.
• 其他作者: Campbell, David, , Stonehouse, George.
• 出版: Oxford ;Boston : Butterworth-Heinemann 2003.
• 稽核項: 1 online resource (viii, 412 pages) :illustrations.
• 標題: Strategisch management. , Electronic books. , Tourisme. , Gestion stratégique. , IndustriesHospitality, Travel & Tourism. , Strategic planning. , Tourism. , BUSINESS & ECONOMICS Industries -- Hospitality, Travel & Tourism. , BUSINESS & ECONOMICS Industries -- General. , Toerisme. , tourism. , IndustriesGeneral. , Planification stratégique. , Voyage. , BUSINESS & ECONOMICS
• ISBN: 1138132047 , 9781138132047
• ISBN: 9780750648547 , 0750648546
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• 附註: Includes bibliographical references and index. Introduction; Strategy and strategic objectives for travel and tourism organizations; Introduction to strategy for travel and tourism; The travel and tourism organization -- competences, resources and competitive advantage; The travel and tourism organization -- the human context; Financial analysis and performance indicators; The travel and tourism organization -- products and markets; The external environment for travel and tourism organizations -- the macro context; The external environment for travel and tourism organizations -- the micro context; SWOT Analysis; Competitive strategy and strategic direction for travel and tourism organizations; Strategic methods of development for travel and tourism; Strategic evaluation and selection; Strategic implementation for travel and tourism organizations; International and global strategies for travel and tourism organizations; Case studies; Glossary; Index.
• 摘要: Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student. Among the new features and topics included in this edition are: * international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines * user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries * contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliances Strategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism. * Specifically written for the travel and tourism industry with strategic management applications and theory * Brings theory to life with industry-based case studies from Airtours, Marriott and Thomas Cook to enhance learning and understanding * Well rounded book which covers the contemporary strategic issues affecting travel and tourism organizations, such as cruising and 'all-inclusive' holidays.
• 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=86067
• 系統號: 005302496
• 資料類型: 電子書
• 讀者標籤: 需登入
• 引用網址: 複製連結
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