The development and management of visitor attractions

• 作者: Swarbrooke, John.
• 出版: Oxford ;Boston : Butterworth-Heinemann 2002.
• 版本: 2nd ed.
• 稽核項: 1 online resource (xviii, 406 pages) :illustrations.
• 標題: Leisure industry. , IndustriesHospitality, Travel & Tourism. , Electronic books. , Travel and Tourism. , Tourism. , BUSINESS & ECONOMICS Industries -- Hospitality, Travel & Tourism. , BUSINESS & ECONOMICS
• ISBN: 1136410600 , 9781136410604
• ISBN: 9781138129528 , 1138129526
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• 附註: Includes bibliographical references (pages 394-402) and index. Preface; The context -- Introduction; The role of visitor attractions in tourism; The visitor attraction product; The visitor attraction market; The business environment and visitor attractions; The development of visitor attractions -- The development process and the role of feasibility studies; Factors influencing the success of visitor attractions; Financing visitor attraction projects; Designing visitor attractions; Project management; The management of visitor attractions -- The role of the manager and management styles; The marketing concept; Strategic marketing planning; The implementation of marketing strategies; Human resource management; Financial management; Operations management; Management and the 'greening' of attractions; Managing quality; Managing change and planning for the future; Case studies; The future of visitor attractions; Bibliography and further reading; Index.
• 摘要: Now in its second edition, the successful 'Development and Management of Visitor Attractions' has been fully revised and updated to cover the latest issues in this ever-changing area of tourism. New features/topics include: * The Millennium Dome * National Lottery funded projects * International case studies * Updated statistics and examples The author examines the factors that contribute to the success of visitor attractions. 'The Development and Management of Visitor Attractions' 2nd Edition, covers every aspect of the process of developing and managing different kinds of attractions. Theories explored throughout the text are illustrated through a range of examples and case studies drawn from a number of countries. Completely revised and updated 'One-stop-shop' and reference book on the principles of setting up and managing all types of attractions. New, international case studies.
• 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=86091
• 系統號: 005302503
• 資料類型: 電子書
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• 引用網址: 複製連結
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