附註:Includes bibliographical references and index.
Front Cover; Innovating at the Edge; Copyright Page; Contents; Foreword; Preface; Acknowledgements; Author profile; Introduction; Chapter 1. Ten innovation myths; Chapter 2. Why innovate?; Part 1: Evolution of innovation capability; Introduction to Part 1; Chapter 3. Phase 1: Putting the basics in place; Chapter 4. Phase 2: Globalization and acceleration; Chapter 5. Phase 3: Focus and integration; Summary to Part 1; Part 2: Innovating at the edge; Chapter 6. The edge today; Chapter 7. Market breakers; Chapter 8. Product personalization; Chapter 9. Values recognition.
摘要:All organizations who are looking to improve performance through embracing new ideas, work in new ways, create new products and services, challenge the status quo or redefine their existing business environment have much to gain from this book. 'Innovating at the Edge' not only provides readers with an informed understanding of the latest developments in innovation practice but also presents them with the bigger picture. This enables them to determine how to build these advances into overall development of their own innovation capabilities and how to capitalize on the benefits available to the.
