Talking business :making communication work
- 作者: Clutterbuck, David.
- 其他作者: Hirst, Sheila. , Cage, Stephanie.
- 出版: Oxford ;Boston : Butterworth-Heinemann 2002.
- 稽核項: 1 online resource (xxix, 210 pages) :illustrations.
- 標題: Electronic books. , BUSINESS & ECONOMICS Business Communication -- General. , BUSINESS & ECONOMICS , Communication in personnel management. , Business CommunicationGeneral.
- ISBN: 1136360204 , 9781136360206
- ISBN: 9780750654999 , 0750654996
- 試查全文@TNUA:
- 附註: Includes bibliographical references and index. Introduction; Business performance and communication excellence; The internal community of communication; The stakeholder revolution; Building communication capability through strategic vision and technology; Building communication capability through interpersonal competence; Communication during radical change 1: acquisitions and mergers; Communication during radical change 2: remaking the culture; Consolidating communication capability; Bibliography.
- 摘要: Internal communication is a growing field with the number of specialists increasing worldwide. In spite of this, and vast increases in spending on communication, research shows that organizations are finding it difficult to raise the number of employees who feel well informed. Now, more than ever, internal communication does not just concern communication managers. In today's lean organizations line managers are taking on more and more of the burden of employee communication and managers of remote offices have to be their own communication managers. 'Talking Business: making communication work' addresses the key issues in communication within organizations, supported by case studies taken from experience of working with global businesses. It provides a coherent theory of business communication and shows how a radical difference to communication practice and business performance can be made. The authors employ an interactive structure throughout with signposts to link related cases and chapters. Provides an explanation of the main themes in business communication Clarifies the complex networks of communication in organizations and how these can be used to best advantageIncludes case studies from global business and signposts to aid clarification and comprehension.
- 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=86093
- 系統號: 005302508
- 資料類型: 電子書
- 讀者標籤: 需登入
- 引用網址: 複製連結
Internal communication is a growing field with the number of specialists increasing worldwide. In spite of this, and vast increases in spending on communication, research shows that organizations are finding it difficult to raise the number of employees who feel well informed. Now, more than ever, internal communication does not just concern communication managers. In today's lean organizations line managers are taking on more and more of the burden of employee communication and managers of remote offices have to be their own communication managers. 'Talking Business: making communication work' addresses the key issues in communication within organizations, supported by case studies taken from experience of working with global businesses. It provides a coherent theory of business communication and shows how a radical difference to communication practice and business performance can be made. The authors employ an interactive structure throughout with signposts to link related cases and chapters.
來源: Google Book
來源: Google Book
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