Countryside recreation site management :a marketing approach

• 作者: Keirle, Ian,
• 出版: London ;New York : Routledge 2002.
• 稽核項: 1 online resource (xii, 228 pages) :illustrations.
• 標題: Outdoor recreation Great Britain -- Marketing. , GAMES Gambling -- Sports. , SPORTS & RECREATION History. , SPORTS & RECREATION , Recreation areas Marketing. , GAMES , Recreation areas Great Britain -- Marketing. , Reference. , SPORTS & RECREATION Reference. , History. , Outdoor recreation Management. , TRAVEL Special Interest -- Sports. , Recreation areas Management. , Marketing. , SPORTS & RECREATION Essays. , Outdoor recreation , Recreation areas , Electronic books. , Great Britain. , Recreation areas Great Britain -- Management. , SPORTS & RECREATION Business Aspects. , GamblingSports. , TRAVEL , Business Aspects. , Special InterestSports. , Outdoor recreation Great Britain -- Management. , Essays. , Management.
• ISBN: 041524885X , 9780415248853
• ISBN: 0415248841 , 041524885X
• 試查全文@TNUA:
  
• 附註: Includes bibliographical references and index. Chapter 1 Marketing -- chapter 2 Finding out about your site -- chapter 3 Finding out about your visitor -- chapter 4 Making your site more accessible -- chapter 5 Recreational site infrastructure -- chapter 6 Access for all -- chapter 7 Developing attractions -- chapter 8 Customer care -- chapter 9 Information and interpretation -- chapter 10 Dealing with site conflicts -- chapter 11 Health and safety -- chapter 12 Recreation planning.
• 摘要: Countryside recreation has become an increasingly popular leisure activity, with rural recreation offering an escape from the stresses of life in the modern city. Consequently, the pressures on managers of countryside recreation sites are greater than ever before. This important new vocational text offers comprehensive guidance on the management of countryside sites of all types, from national parks and heritage coasts to cycle paths and tourism enterprises. The book takes a innovative marketing-driven approach to the subject, focusing on the development of each site as a 'product' to meet.
• 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=84156
• 系統號: 005302981
• 資料類型: 電子書
• 讀者標籤: 需登入
• 引用網址: 複製連結
• 目前引用數