The art of client service

• 作者: Solomon, Robert.
• 出版: Chicago : Dearborn Trade ©2003.
• 稽核項: 1 online resource (xvi, 168 pages) :illustrations.
• 標題: Advertising. , BUSINESS & ECONOMICS Advertising & Promotion. , Electronic books. , BUSINESS & ECONOMICS , Advertising & Promotion.
• ISBN: 1598754769 , 9781598754766
• 試查全文@TNUA:
  
• 附註: "A Kaplan Professional Company." Includes index. Foreword; Introduction; Chapter 1: Define Success; Chapter 2: Be Multilingual; Chapter 3: Live the Client's Brand; Chapter 4: Agree on a Strategy, a Budget, and a Schedule; Chapter 5: Always Manage Client Expectations from the Outset; Chapter 6: Take the Word B rief Seriously; Chapter 7: Know When to Look It Up: Know When to Make It Up; Chapter 8: Make the Creative Team Partners in the Brief; Chapter 9: In Writing the Brief, Provide the Client's Perspective; Chapter 10: Get the Client's Input and Approval on the Brief.
• 摘要: Account executives, and anyone else who deals with clients, will find themselves flinching, laughing, and committing to memory this sound advice, presented through real-life stories of satisfying success and embarrassing failure along the total spectrum of client service.
• 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=91086
• 系統號: 005303266
• 資料類型: 電子書
• 讀者標籤: 需登入
• 引用網址: 複製連結
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