附註:Includes bibliographical references (pages 307-317) and index.
Book Cover; Title; Contents; List of figures; List of tables; List of case studies; Preface; A guide for the reader; Foreword by Professor Martin Christopher; Acknowledgements; UNDERSTANDING; AN INTRODUCTION TO OPERATIONS MANAGEMENT; FRAMEWORKS FOR THE ANALYSIS OF OPERATIONS MANAGEMENT; AN INTRODUCTION TO STRATEGIC MANAGEMENT; ANALYSIS AND SYNTHESIS; TOWARDS A TAXONOMY OF OPERATIONS STRATEGIES; THE ESSENCE OF AN OPERATIONS STRATEGY; DEPLOYMENT OF AN OPERATIONS STRATEGY; TACTICAL FACTORS THAT SHAPE AN OPERATIONS STRATEGY; OPERATIONS STRATEGY AS A SOURCE OF SUSTAINABLE COMPETITIVE ADVANTAGE.
UNDERSTANDING DEMAND COMPLEXITYNEW RESEARCH IN UNDERSTANDING DEMAND; APPLICATIONS; OPERATIONS STRATEGY: RETAIL AND MANUFACTURING APPLICATIONS; OPERATIONS STRATEGY: SMEs AND SERVICE SECTOR APPLICATIONS; OPERATIONS STRATEGY: GLOBAL TRADE AND SUPPLY NETWORK APPLICATIONS; OPERATIONS STRATEGY: E-BUSINESS AND STRATEGIC COORDINATION APPLICATIONS; Epilogue; References; Index.
摘要:A high quality treatment of strategic operations management, providing a clear understanding of how management activities, core competencies, resources and technologies underpin an operational strategy.
