附註:Includes bibliographical references and indexes.
Foreword / Koichiro Matsuura -- Preface / Kirshnamurthy Sriramesh -- Introduction / Kirshnamurthy Sriramesh -- A Theoretical Framework for Global Public Relations Research and Practice / Kirshnamurthy Sriramesh and Dejan Vercic -- Asia and Australasia -- Public Relations in Mainland China: An Adolescent With Growing Pains / Ni Chen and Hugh M. Culbertson -- Sharing the Transformation: Public Relations and the UAE Come of Age / Badran A. Badran, Judy VanSlyke Turk, and Timothy N. Walters -- An Overview of Public Relations in Japan and the Self-Correction Concept / Takashi Inoue -- Becoming Professionals: A Portrait of Public Relations in Singapore / Constance Chay-Nemeth -- Professionalism and Diversification: The Evolution of Public Relations in South Korea / Yungwook Kim -- Public Relations in Australasia: Friendly Rivalry, Cultural Diversity, and Global Focus / Judy Motion, Shirley Leitch, and Simon Cliffe -- Africa -- Public Relations in South Africa: From Rhetoric to Reality / Ronel Rensburg -- Public Relations in Egypt: Practices, Obstacles, and Potentials / Kevin L. Keenan -- Europe -- From Literary Bureaus to a Modern Profession: The Development and Current Structure of Public Relations in Germany / Gunter Bentele and Stefan Wehmeier -- Public Relations in the Polder: The Case of the Netherlands / Betteke van Ruler -- Public Relations in Sweden: A Strong Presence Increasing in Importance / Bertil Flodin -- Public Relations in an Economy and Society in Transition: The Case of Poland / Ryszard Lawniczak, Waldemar Rydzak, and Jacket Trebecki -- Public Relations in a Corporativist Country: The Case of Slovenia / Dejan Vercic -- The Development of Public Relations in Russia: A Geopolitical Approach / Katerina Tsetsura.
The Americas -- Public Relations in the United States: A Generation of Maturation / Larissa A. Grunig and James E. Grunig -- Public Relations in Brazil: Practice and Education in a South American Context / Juan-Carlos Molleda, Andreia Athaydes, and Vivian Hirsch -- Public Relations in Chile: Searching for Identity Amid Imported Models / Maria Aparecida Ferrari -- International Public Relations: Key Dimensions and Actors -- Transnational Public Relations by Foreign Governments / Michael Kunczik -- Public Information in the UNESCO: Toward a Strategic Role / Vincent Defourny -- Managing Sustainable Development in Sub-Saharan Africa: A Communication Ethic for the Global Corporation / Cornelius B. Pratt -- Serving Public Relations Globally: The Agency Perspective / Amy Rudgard -- Public Relations of Movers and Shakers: Transnational Corporations / Dejan Vercic -- Nongovernmental Organizations and International Public Relations / Ana Tkalac and Jurica Pavicic -- Epilogue -- The Missing Link: Multiculturalism and Public Relations Education / Kirshnamurthy Sriramesh.
摘要:Starting with a theoretical framework for global public relations research and practice, this book presents contributions that examine PR practice as it takes place around the world. Each chapter covers the history, development and status of public relations within a specified country.
