Marketing for sustainability :towards transactional policy-making

• 其他作者: Bartels, Gerard, , Nelissen, Wil,
• 出版: Amsterdam :Tokyo : IOS ;Ohmsha 2002.
• 稽核項: 1 online resource (xiii, 507 pages) :illustrations.
• 標題: Sustainable development. , Sustainable development , Développement durable Politique gouvernementale. , Développement durable. , Politique gouvernementale. , sustainable development. , Marketing , Développement durable , Duurzame ontwikkeling. , BUSINESS & ECONOMICS Environmental Economics. , BUSINESS & ECONOMICS , Environnement , Environnement Politique gouvernementale -- Aspect économique. , Marketing. , Sustainable development Government policy. , Environmental policy Economic aspects. , Massacommunicatie. , Politique gouvernementaleAspect économique. , Environmental Economics. , Electronic books. , DevelopmentSustainable Development. , Overheidsvoorlichting. , Government policy. , marketing. , Beleidsvorming. , BUSINESS & ECONOMICS Development -- Sustainable Development. , Environmental policy , Economic aspects.
• ISBN: 6000004796 , 9786000004798
• ISBN: 1601294441 , 9781601294449 , 9781586032043 , 1586032046 , 9784274905094 , 4274905098
• 試查全文@TNUA:
  
• 附註: Includes bibliographical references and index. Cover; Title page; Acknowledgements; Contents; Introduction; Prologue; 1. Transactional policy-making; 2. Environmental policy instruments on the move; 3. Interactive policy-making and communication; 4. Voluntary action and transactional policy-making; 5. Government communication in the Netherlands: co-ordination and planning; 6. Strategic aspects of mass media campaigns; 7. Effective television advertising: linking commercial content to its impact; 8. An integrative framework for effective communication; 9. Fear appeals in persuasive communication.
• 摘要: This work deals with the marketing and communication of government institutions, non-profit organizations and profit organizations that make up the challenge of sustainable development. Each chapter deals with marketing and (mass) communication.
• 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=87564
• 系統號: 005303668
• 資料類型: 電子書
• 讀者標籤: 需登入
• 引用網址: 複製連結
• 目前引用數