附註:Includes bibliographical references and index.
Chapter 1 A case for sharing knowledge; Chapter 2 Developing a science awareness strategy; Chapter 3 Communicating with the media; Chapter 4 Communicating with government; Chapter 5 Communicating with industry; Chapter 6 Communicating with the public; Chapter 7 Talking to the world; Chapter 8 Communicating new technologies; Chapter 9 Helping science share knowledge; Chapter 10 Rules for speaking out; Chapter 11 Issue and image management; Chapter 12 Learning to listen; Key messages; Appendix: Declaration on science and the use of scientific knowledge; Endnotes; Index.
摘要:A guide to effective science communication for scientific managers, researchers, communicators and policy makers.
