The rise and fall of CyberGold.com

• 作者: Peltier, John E.
• 其他作者: Gallivan, Michael J.
• 出版: Hershey, PA : Idea Group Pub. ©2004.
• 稽核項: 1 online resource (pages [312]-329) :illustrations (some color).
• 標題: BUSINESS & ECONOMICS E-Commerce -- Internet Marketing. , BUSINESS & ECONOMICS Marketing -- Direct. , Management , Internet marketing , BUSINESS & ECONOMICS Marketing -- Telemarketing. , MarketingMultilevel. , MarketingTelemarketing. , Case studies. , CyberGold.com. , Mail Order. , Internet marketing Management -- Case studies. , BUSINESS & ECONOMICS Mail Order. , BUSINESS & ECONOMICS Marketing -- Multilevel. , Electronic books. , E-CommerceInternet Marketing. , BUSINESS & ECONOMICS , MarketingDirect.
• ISBN: 0585480494 , 9780585480497
• 試查全文@TNUA:
  
• 附註: Caption title. At head of title: IT5708. "This chapter appears in the book Annals of cases on information technology 2004, Volume 6, edited by Mehdi Khosrow-Pour"--Page 312 Includes bibliographical references (pages 319-320).
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• 資料類型: 電子書
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