The power of strategy innovation :a new way of linking creativity and strategic planning to discover great business opportunities

• 作者: Johnston, Robert E.,
• 其他作者: Bate, J. Douglas.
• 出版: New York : AMACOM ©2003.
• 稽核項: 1 online resource (xviii, 286 pages) :illustrations.
• 標題: Strategic planning. , Electronic books. , Strategic Planning. , BUSINESS & ECONOMICS , BUSINESS & ECONOMICS Strategic Planning.
• ISBN: 0814407684 , 9780814407684
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• 附註: Includes bibliographical references (pages 279-282) and index. Strategy meets innovation -- Strategy innovation is managing the future -- Strategy innovation is not strategic planning -- The discovery process -- The discovery process : the Moen story -- The discovery process : staging phase -- The discovery process : aligning phase -- The discovery process : exploring phase -- The discovery process : creating phase -- The discovery process : mapping phase -- Maximizing the discovery process -- Formalizing a strategy innovation system -- Epilogue: the future of strategy innovation.
• 摘要: Strategic planning sounds business-as-usual dull, while innovation conjures up images of corporate vision and risk-taking. The truth is, the two must be brought together for companies to excel in dynamic markets. The Power of Strategy Innovation presents a five-step Discovery Process for staging, aligning, exploring, creating, and mapping the paths between analytical, numbers-oriented, day-to-day planning and market-centric, discovery-driven innovation that focuses on the future. The book is based on the authors' 32 years of experience consulting to major organizations, and is supplemented by.
• 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=100155
• 系統號: 005304723
• 資料類型: 電子書
• 讀者標籤: 需登入
• 引用網址: 複製連結
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