附註:1. Counting the beans : how critical is good financial information anyway? -- 2. The structure and interrelationship of financial statements -- 3. The balance sheet : basic summary of value and ownership -- 4. The income statement : the flow of progress -- 5. A profit vs. cash flow : what's the difference, and who cares? -- 6. The cash flow statement : tracking the king -- 7. Critical performance factors : finding the "hidden" information -- 8. Cost accounting : a really short course in manufacturing productivity -- 9. Business planning : creating the future you want, step by step -- 10. The annual budget : financing your plans -- 11. Financing the business : understanding the debt vs. equity options -- 12. Attracting outside investors : the entrepreneur's path.
摘要:Financial reports speak their own language, and managers without a strong finance background often find themselves bewildered by what is being said. Finance for Non-financial Managers helps managers become familiar with essential financial information, showing them how to "speak the language of numbers" and implement financial data in their daily business decisions. In addition, it clarifies how and why financial decisions impact business and operational objectives.
