A manager's guide to PR projects :a practical approach
- 作者: Parsons, Patricia
- 出版: Mahwah, N.J. : Lawrence Erlbaum ©2003.
- 稽核項: 1 online resource (viii, 55, 9 pages) :illustrations.
- 叢書名: LEA's communication series
- 標題: Public relations Management. , Relations publiques , Public relations , Management. , Electronic books. , BUSINESS & ECONOMICS Public Relations. , Gestion. , Relations publiques Gestion. , Public Relations. , BUSINESS & ECONOMICS
- ISBN: 1138167037 , 9781138167032
- ISBN: 080584547X
- 試查全文@TNUA:
- 附註: Includes bibliographical references. Before We Begin -- The Research Phase -- The Planning Phase -- Managing Implementation -- Evaluation.
- 摘要: This workbook provides a practical step-by-step guide through the phases of managing a public relations project. For undergraduate and graduate public relations students.
- 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=99840
- 系統號: 005304813
- 資料類型: 電子書
- 讀者標籤: 需登入
- 引用網址: 複製連結
A Manager's Guide to PR Projectspicks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the project's implementation. It contains worksheets that can be used for a visual representation of the planning process for both student edification and presentation to clients. The book is designed as a user-friendly guide to take the reader through the four-step public relations planning process from a number of vantage points. Intended as a learning tool for use in both the class and beyond, this book's approaches are based on real experiences in the management of communications projects designed to meet organizational goals through achieving public relations objectives.
來源: Google Book
來源: Google Book
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