資料來源: Google Book
Mixed media :moral distinctions in advertising, public relations, and journalism
- 作者: Bivins, Thomas H.
- 出版: Mahwah, N.J. : L. Erlbaum Associates 2004.
- 稽核項: 1 online resource (xii, 229 pages).
- 標題: Moral and ethical aspects. , PHILOSOPHY , PHILOSOPHY Ethics & Moral Philosophy. , Mass media , Electronic books. , Ethics & Moral Philosophy. , Mass media Moral and ethical aspects.
- ISBN: 0805842578 , 9780805842579
- ISBN: 0805842578
- 試查全文@TNUA:
- 附註: Includes bibliographical references (pages 222-224) and indexes. Chapter 1 What Makes an Ethical Issue? -- chapter 2 Moral Claimants, Obligation, and Social Responsibility -- chapter 3 The Media and Professionalism -- chapter 4 Ethical Theory -- chapter 5 To Tell the Truth -- chapter 6 Avoiding Harm -- chapter 7 A Checklist for Ethical Decision Making.
- 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=98759
- 系統號: 005304879
- 資料類型: 電子書
- 讀者標籤: 需登入
- 引用網址: 複製連結
This text introduces readers to the tools necessary for making moral and ethical decisions regarding the use of mass media. The focus is on the three mass media industries most pervasive in today's society: the news media (journalism), advertising, and public relations. In his exploration of ethical issues and media, author Thomas Bivins guides students to understand not what the "right" answers are, but to identify those answers that are most appropriate within the given context. Identifying those to whom the answers are the most appropriate is a major concern of this book. Readers will come away with a greater appreciation for the complexities of making a moral decision and will develop a personal "yardstick" by which to measure their decisions. The chapters in this text offer insights on: *similarities and differences among the ethical dilemmas faced by the mass media; *common ground on which to evaluate media behavior; *media obligations; *professional ethics; *ethical theory and its application to the modern media; and *considerations of truth and harm. This text has been developed for courses covering ethics in public relations, advertising, and journalism. Offering valuable lessons applicable to all forms of communication, Mixed Mediaserves as a critical starting point for understanding and developing answers to ethical questions. These lessons serve not only to better students' ability to make ethical decisions, but also to better the media professions as they become practitioners in the mass media industry.
來源: Google Book
來源: Google Book
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