附註:Includes bibliographical references (pages 147-173) and index.
Book Cover; Title; Contents; List of illustrations; Acknowledgements; From Fascism to Fordism; Introduction; From unification to the Fascist takeover: the first developments of mass consumption; Bourgeois into Fascists? Mass consumption and the regime; The American influence; The Roots of Postmodernity; The economic miracle: mass consumption and modernization; The new ethic of consumption I: the new housewife; The new ethic of consumption II: crisis and reconstruction; The triumph of consumer culture; Notes; Index.
摘要:Based on a wide range of primary sources, Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the social vision articulated by the advertising industry in the years following World War One.
