Marketing modernity :Italian advertising from fascism to postmodernity
- 作者: Arvidsson, Adam.
- 出版: London ;New York : Routledge 2003.
- 稽核項: 1 online resource (182 pages) :illustrations.
- 叢書名: Studies in consumption and markets
- 標題: Reclame. , Consumentisme. , Italy , Economic Conditions. , POLITICAL SCIENCE Economic Conditions. , Civilization , Advertising Italy -- History -- 20th century. , Marketing , Italien , History. , BUSINESS & ECONOMICS Economics -- Macroeconomics. , Advertising. , History , Civilization. , Werbung , Marketing. , Consumption (Economics) Italy -- History -- 20th century. , Advertising , POLITICAL SCIENCE , Electronic books. , Publicité , Italy Civilization -- 1945- , Consommation , Publicité Italie -- 20e siècle. , EconomicsMacroeconomics. , Consumption (Economics) , Italy. , Consommation Italie -- 20e siècle. , BUSINESS & ECONOMICS , Italië. , Since 1900
- ISBN: 1138880027 , 9781138880023
- 試查全文@TNUA:
- 附註: Includes bibliographical references (pages 147-173) and index. Book Cover; Title; Contents; List of illustrations; Acknowledgements; From Fascism to Fordism; Introduction; From unification to the Fascist takeover: the first developments of mass consumption; Bourgeois into Fascists? Mass consumption and the regime; The American influence; The Roots of Postmodernity; The economic miracle: mass consumption and modernization; The new ethic of consumption I: the new housewife; The new ethic of consumption II: crisis and reconstruction; The triumph of consumer culture; Notes; Index.
- 摘要: Based on a wide range of primary sources, Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the social vision articulated by the advertising industry in the years following World War One.
- 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=102133
- 系統號: 005305043
- 資料類型: 電子書
- 讀者標籤: 需登入
- 引用網址: 複製連結
In Marketing Modernity, Adam Arvidsson traces the development of Italy's postmodern consumer culture from the 1920s to the present day. In so doing, Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the social vision articulated by the advertising industry in the years following the First World War. He then goes on to discuss how that vision was further elaborated by advertising's interaction with subsequent big discourses in Twentieth Century Italy: fascism, post-war mass political parties and the counter-culture of the 1960s and 1970s. Based on a wide range of primary sources, this fascinating book takes an innovative historical approach to the study of consumption.
來源: Google Book
來源: Google Book
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