Revealing the corporation :perspectives on identity, image, reputation, corporate branding, and corporate-level marketing : an anthology

• 其他作者: Balmer, John M. T. , Greyser, Stephen A.
• 出版: London ;New York : Routledge 2003.
• 稽核項: 1 online resource (xviii, 365 pages) :illustrations.
• 標題: BUSINESS & ECONOMICS Organizational Behavior. , Electronic books. , BUSINESS & ECONOMICS Industrial Management. , Organizational Behavior. , Corporations. , Business names. , Management Science. , BUSINESS & ECONOMICS , BUSINESS & ECONOMICS Management Science. , Industrial Management. , Corporate image. , Management. , BUSINESS & ECONOMICS Management.
• ISBN: 0203422783 , 9780203422786
• 試查全文@TNUA:
  
• 附註: Includes bibliographical references and index.
• 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=102144
• 系統號: 005305120
• 資料類型: 電子書
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• 引用網址: 複製連結
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