附註:Includes bibliographical references and index.
Cover; Copyright; Contents; Figures; Tables; Preface and acknowledgements; 1. Models of multinational enterprise: a new research agenda; 2. Foreign market entry: a formal extension of internationalization theory; 3. The boundaries of firms: a global systems perspective; 4. Bounded rationality, meta-rationality and the theory of international business; 5. The organization of the multinational enterprise: an information cost approach; 6. International joint ventures; 7. Real options in international business.
摘要:This work seeks to set out a new agenda for international business research. The author, Mark Casson, asserts that it is time to move the subject on from sterile debates about transaction cost economies and resource-based theories of the firm. Instead of focusing on the individual firm, the new agenda focuses on the global systems view of international business. A static view of the firm's environment is replaced by a dynamic view which highlights the volatility of the international business environment. Coping with volatility requires entrepreneurial skills, flexibility and the need to synthe.
