附註:Includes bibliographical references and indexes.
What's so special about entertainment media and why do we need a psychology for it? An introduction to the psychology of entertainment media / L.J. Shrum -- Beyond gizmo subliminality / Matthew Hugh Erdelyi and Diane M. Zizak -- Product placement: the nature of the practice and potential avenues of inquiry / John A. McCarty -- Product placements: how to measure their impact / Sharmistha Law and Kathryn A. Braun-LaTour -- Mental models for brand placement / Moonhee Yang, Beverly Roskos-Ewoldsen, and David R. Roskos-Ewoldsen -- Embedding brands within media content: the impact of message, media, and consumer characteristics on placement efficacy / Namita Bhatnagar, Lerzan Aksoy, and Selin A. Malkoc -- The "delicious paradox": preconscious processing of product placements by children / Susan Auty and Charlie Lewis -- Pictures, words, and media influence: the interactive effects of verbal and nonverbal information on memory and judgments / Robert S. Wyer, Jr., and Rashmi Adaval -- The power of fiction: determinants and boundaries / Melanie C. Green, Jennifer Garst, and Timothy C. Brock -- A process model of consumer cultivation: the role of television is a function of the type of judgment / L.J. Shrum, James E. Burroughs, and Aric Rindfleisch -- Paths from television violence to aggression: reinterpreting the evidence / George Comstock -- Between the ads: effects of nonadvertising TV messages on consumption behavior / Maria Kniazeva -- Media factors that contribute to a restriction of exposure to diversity / David W. Schumann -- The need for entertainment scale / Timothy C. Brock and Stephen D. Livingston -- People and "their" television shows: an overview of television connectedness / Cristel A. Russell, Andrew T. Norman, and Susan E. Heckler -- The interplay among attachment orientation, idealized media images of women, and body dissatisfaction: a social psychological analysis / Dara N. Greenwood and Paula R. Pietromonaco -- Marketing through sports entertainment:
摘要:"The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion provides a cutting-edge look at how entertainment media affects its viewers, both in intended and unintended ways, and the psychological processes that underlie these effects. This collection represents an international, multidisciplinary investigation of an age-old process - persuasion - in a relatively new guise, that includes product placements, brand films, television programs, and sponsorships." "Contributions focus on a variety of topics, including product placement; subliminal perception; narrative impact; cultivation effects on consumers; and individual differences in media use. Virtually all the chapters speak to the issue of how entertainment media are processed, with the conclusion that media consumers do tend to process entertainment and promotional information differently." "This book is appropriate for advanced students and scholars in marketing, advertising, psychology, and mass communication; for research-focused practitioners working in marketing, advertising, and public policy; and for individuals interested in entertainment studies, consumer behavior, attitudes, persuasion, media studies, and consumer psychology."--Jacket.
