附註:Includes bibliographical references and indexes.
The Importance of Resistance to Persuasion / Eric S. Knowles and Jay A. Linn -- Nature of Resistance in Persuasion -- Multiple Routes to Resisting Attitude Change / Duane T. Wegener, Richard E. Petty, Natalie D. Smoak, and Leandre R. Fabrigar -- The Intensity of Affect and Resistance to Social Influence / Kathleen Fuegen and Jack W. Brehm -- Resisting Persuasion and Attitude Certainty: A Meta-Cognitive Analysis / Zakary L. Tormala and Richard E. Petty -- Individual Differences in Resistance to Persuasion: The Role of Beliefs and Meta-Beliefs / Pablo Brinol, Derek D. Rucker, Zakary L. Tormala, and Richard E. Petty -- Differentiating Individual Differences in Resistance to Persuasion / Richard J. Shakarchi and Curtis P. Haugtvedt -- Strategies for Overcoming Resistance -- Approach-Avoidance Model of Persuasion: Alpha and Omega Strategies for Change / Eric S. Knowles and Jay A. Linn -- Looking Ahead as a Technique to Reduce Resistance to Persuasive Attempts / Steven J. Sherman, Matthew T. Crawford, and Allen R. McConnell -- Narrative Persuasion and Overcoming Resistance / Sonya Dal Cin, Mark P. Zanna, and Geoffrey T. Fong -- Forewarnings of Influence Appeals: Inducing Resistance and Acceptance / Jeffrey M. Quinn and Wendy Wood -- Truth or Consequences: Overcoming Resistance to Persuasion with Positive Thinking / Blair T. Johnson, Aaron Smith-McLallen, Ley A. Killeya, and Kenneth D. Levin -- Decreasing Resistance by Affirming the Self / Julia Zuwerink Jacks and Maureen E. O'Brien -- Creating Critical Consumers: Motivating Receptivity by Teaching Resistance / Brad J. Sagarin and Robert B. Cialdini -- Consumer Psychology and Attitude Change / Curtis P. Haugtvedt, Richard J. Shakarchi, Bendik M. Samuelsen, and Kaiya Liu -- Conclusion -- The Promise and Future of Resistance and Persuasion / Eric S. Knowles and Jay A. Linn.
摘要:This book will focus on the important role of resistance in the persuasion process. It will be of interest to persuasion professors, researchers, graduate students, and practitioners in the fields of social psychology, marketing, and communications.
