More than meets the eye :an introduction to media studies

• 作者: Burton, Graeme.
• 出版: London :New York : Arnold ;Oxford University Press 2002.
• 版本: 3rd ed.
• 稽核項: 1 online resource (xi, 298 pages) :illustrations.
• 標題: Médias Étude et enseignement. , Communicatiewetenschap. , Social Psychology. , PSYCHOLOGY , mass media. , Electronic books. , Étude et enseignement. , Massamedia. , Mass media. , PSYCHOLOGY Social Psychology. , Mass media , Mass media Study and teaching. , Médias , Médias. , Study and teaching.
• ISBN: 0585497109 , 9780585497105
• ISBN: 0340762047 , 9780340762042
• 試查全文@TNUA:
  
• 附註: Includes bibliographical references (pages 286-294) and index. Machine derived contents note: 1. Why Study the Media -- 2. How to Study the Media -- 3. A Basis for Media Studies: Key Words -- 4. Institutions as Source -- 5. Media Product 1: Texts. Genres, Representations, and Stars -- 6. Media Product 2: Texts. Realism and Narrative -- 7. Media Product 3: Texts. News and Influence -- 8. Advertising and Promotion -- 9. Meaning and Issues -- 10. Audiences -- 11. Effects -- Glossary of Terms -- Select Reading and Resource List.
• 電子資源: https://dbs.tnua.edu.tw/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=104426
• 系統號: 005307121
• 資料類型: 電子書
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• 引用網址: 複製連結
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