附註:Includes bibliographical references and index.
1. Introduction -- Wrestling v. sport -- 2. Mediating sport -- Producing television sport -- Analysing televised sport -- Sport and journalism -- The production of sports journalism -- The news values of sports journalism -- The audiences for media sport -- Sport and new media technologies -- 3. The globalisation and commodification of sport -- Conflicting definitions of globalisation -- The 'post-industrialisation' of sport -- The global politics of FIFA and the IOC -- The globalisation of sporting cultures -- 4. Media, sport, and national identities -- National identities as social-historical constructions -- Media sport and national identity in the USA: the Super Bowl -- Media sport and national identities in the UK -- 5. Media, sport and the politics of identity 1: race -- Biological racism -- Race as a 'floating signifier' -- The commodification of black sport -- "Role models' and 'bad boys' -- 6. Media, sport and the politics of identity 2: gender -- The reproduction of gender inequalities through sport -- The asymmetrical representation of gender in media coverage -- Hegemonic masculinity -- Sportswomen, post-feminism and the commodification of sport.
摘要:"Sport stories and sports coverage are transforming the media. Live sports events are central to the success of new TV services based on subscription and pay-per-view. The antics of sports stars provide a rich source of 'human interest' for the global news and entertainment industry. Sports is big money and the media industries, including the new Internet-based providers, are not slow to capitalise on its potential." "Rod Brookes argues that globalisation and commodification have changed the way in which sport is represented in the media and conversely, that the media themselves have played a major role within these processes. He shows that sport has historically played a major role in the construction of cultural and social identities and discusses the extent to which globalisation has transformed this role. Above all, media representations of sport raise complex interrelated issues of nation, 'race' and gender, which ultimately have implications for society as a whole."--Jacket.
